This is indeed very true too, I only just came across 'Headline Analyzer' which is free tool to use. I find it quite useful to structure the headlines; it certainly makes you think about those words you use.
Written by Jonathan Townend, RMN - Editor - Friend of Medium
Psychiatric Nurse Writer. Owner of Creative Passions, The Shortform, No Shame, World of Fiction publications, and co-editor for The Chocolate River.